An institutional film or video can be a powerful tool for your company and there are a variety of ways in which it can be used to improve your organisation's output. Companies and organisations utilise video products in different ways to present and highlight the services they offer.

The main achievements of an organisation could be showcased at the end of the financial year through a short video clip, which could be included as part of the annual report. Another option would be to consider the possibility of using video as the medium for the report, by creating an audiovisual annual report.

A medium length video could be a presentation tool, introducing the company, its objectives, mission and vision, strategic plan, organisational structure and staff, and past and projected growth and / or services – a very effective way to introduce the organisation's services / products to existing and potential partners, customers and clients.

Training videos are often used as part of the orientation process for newly recruited staff members, as a means to provide a comprehensive view of the organisation. Training videos are also an effective means to introduce new or upcoming developments within an organisation or to train staff members on required policies and guidelines, e.g. OH&S legislation.